Creation Features of the Lego Firm History

The company began to expand in new frontiers of the model industry. In 1971 LEGO began to target young women with the intro to probiotics benefits of furniture pieces and dollhouses; in 1974 that introduced the first human figures, known as Minifigures; and in 1979 it expanded into space with sets offering astronaut minifigures, rockets, lunar rovers and spaceships. The Scala series first showed that same year, a line of charms elements marketed to young girls. This period also noticed the creation of a operations structure, with Godtfred Kirk Christiansen’s son and daughter Kjeld Kirk Kristiansen subscribing the managerial staff and working to modernize the company’s manufacturing methods.

The 1971s also noticed the introduction of a process that allowed customers to pick certain bricks they wanted to purchase and make their own products, rather than buy pre-made guides; lego things this was popular with adults, as well as children. In the same decade, Seglar branched out into medieval territory considering the Castle idea, and in 1980 the company added its first train sets to its collection.

In 1989 Lego created the Pirate idea, and with it many pirate ships, desert islands and treasure. The organization also broadened its variety of facial expressions, adding beards, eye areas and lip stick in addition to the typical two eyes and laugh. Some old Lego collectors resented these types of changes, choosing the more straightforward faces of earlier designs.

As Profano expanded into a huge international corporation, it had to find ways to fulfill the requires of their big name clients like Focus on, Wal-Mart and Toys ‘R’ Us, which demanded much larger selections and faster shipment times. Maintain with these demands, the company begun to reduce total production time for new products by making more by using computerized set up systems.